More Dumb Ways to Die.

Problem: Vaping makes you dumb

Reason to believe: Nicotine exposure during adolescence can have long-term negative effects on brain development.

Audience: Gen-Z

Big Idea/Solution: Vaping is a dumb way to die

Execution: Ad Council, in partnership with the app Dumb Ways to Die, will use this platform with a series of integrated pieces to convey that vaping makes you dumb.